Whether you work in a business to consumer (B2C) or business to business (B2B), space – at the end of the day, you need to get your message across to decision makers in an engaging way that doesn’t get lost in the noise. Some may make the argument that B2B marketing is a bit more difficult, but consider a specific niche found within B2B marketing – that of industrial marketing.
What is industrial marketing? According to Achinta Mitra, President of Tiecas, Inc. and Founder of Industrial Marketing Today: “Today's industrial buyers are in self-serve and self-select mode, preferring to remain anonymous for most of their buying journey. This makes it difficult for industrial sales teams to get in front of key decision-makers until the very end of the buying process, where they may face unexpected objections that could scuttle deals.”
Want to understand more about how to appeal to manufacturing industry B2B decision makers? Learn more about what industrial marketing is in the visual deep dive below, courtesy of CADENAS PARTsolutions: