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Whether you work in a business to consumer (B2C) or business to business (B2B), space – at the end of the day, you need to get your message across to decision makers in an engaging way that doesn’t get lost in the noise. Some may make the argument that B2B marketing is a bit more difficult, but consider a specific niche found within B2B marketing – that of industrial marketing.

What is industrial marketing? According to Achinta Mitra, President of Tiecas, Inc. and Founder of Industrial Marketing Today: “Today's industrial buyers are in self-serve and self-select mode, preferring to remain anonymous for most of their buying journey. This makes it difficult for industrial sales teams to get in front of key decision-makers until the very end of the buying process, where they may face unexpected objections that could scuttle deals.”

Want to understand more about how to appeal to manufacturing industry B2B decision makers? Learn more about what industrial marketing is in the visual deep dive below, courtesy of CADENAS PARTsolutions:

Industrial Marketing

NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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