I like to explore and find new, exciting places to eat, especially when I'm traveling – and one of the first apps I turn to on my iPhone has always been Urbanspoon. Love the slot machine style spinning dials.
Recently Urbanspoon signed a deal with Zagat, who unquestionably is the original provider of user-generated restaurant content.
Through this new partnership, excerpts from over 25,000 trusted Zagat reviews will now be featured prominently on Urbanspoon, giving users even more rich content about local restaurants.
“Our goal at Urbanspoon is to give users, in-depth content to help inform their decision about what restaurants to try and which favorites to keep on their go-to list,” said Kara Nortman, general manager, Urbanspoon. “Bringing in content from Zagat, arguably the most famous name in restaurant reviews, adds another layer of trusted insight to help people find the best restaurants in their cities.”
How it will all work
Through the partnership, excerpts from Zagat's curated restaurant reviews will run alongside Urbanspoon's leading critic reviews and trusted consumer “likes.” Users can access Urbanspoon's complete snapshot of the restaurant that includes general business information, photos of the restaurant or dishes on the menu and related popular blogger posts, in addition to user reviews.
With more than 20 million downloads across the various mobile platforms they support, I'm seeing nothing but forward momentum for Urbanspoon.