What does marketing and Super Bowl XLVII have in common? No, there is no punch line; we're being serious.
Truth be told, the two have a lot in common. The right strategies, tools, and players combine to make a powerful team, whether that be football or marketing.
Having a game plan is essential, with jobs and responsibilities for everyone on the team. The defense, your SEO Specialist keeps the competitors from gaining the upper hand while the Quarterback, the Director of Marketing, directs the rest of the team.
Maybe your team could take a lesson from professional football. Take a look at the infographic below presented by Insightera to learn more.