For the nth time, Google changes the optimization game by introducing yet another important metric: Core Web Vitals. These speed metrics are part of Google's Page Experience signals, which are used to measure user experience. Introduced by Google in May 2021, the Core Web Vitals combines UX signals, which include:
Core Web Vitals sound like another technical term that you have to add to your marketing playbook. But why do you need to take them to heart? And is it time for you to seek a Core Web Vitals optimization professional's help in SLC?
Core Web Vitals Explained
Google's Core Web Vitals measures the speed, visual stability and responsiveness of a website. Specifically, the following are defined as Core Web Vitals:
Here are other quick facts about Google's Core Web Vitals.
How Vital Are Core Web Vitals?
Core Web Vitals have become an important ranking factor since June 2021. If you don't take action now, your website's position in the search engine ranking pages (SERPs) may start dropping. Also, Google has identified these measurements as an important part of a user's website experience. Simply put, Google isn't a fan of sending users to low-quality websites.
Google is all about future-proofing their businesses by making the Internet a better place for everyone. If you follow their rules, you'll gain more website traffic.
How Can You Improve Your Core Web Vitals?
To determine how well your site performs in terms of the Core Web Vitals, run a quick website performance analysis. You can use Google's analytics tools like Page Speed Insights and Google Search Console, as well as other tools like GTmetrix.
Apart from using the right tools, you must practice the right techniques. Consider the following:
Implement Lazy Loading
If you are displaying images on your website, implement lazy loading so your website's Core Web Vitals score and website UX will not be harmed. Lazy loading enables you to load images at the moment users scroll through the website without compromising your site's loading speed. On top of that, it helps you achieve a top-notch level LCP score.
The other benefits of lazy loading are:
Compress and Optimize Images
For many websites, the largest elements are the images. So, it's important to optimize them since doing so will relieve the burden off your web page, thus significantly improving the UX, loading speed, LCP score and your rankings on the SERPs.
Reduce the overall page size by compressing images with JPG. This will do wonders for your LCP results. Also, always use the png format for graphics and jpg format for landscape images.
Improve Your Server Response Time
If your browser takes a long time to receive content, it also takes a long time to render anything on the screen. If you want to improve all of your single page-load metrics, improve on your server's response time. Also, a longer server response time will not just harm your SEO performance; it can harm your UX, too.
By taking Core Web Vitals to heart, you improve your website's page experience signals. Doing so guarantees positive long-term and short-term effects on your site. Apart from that, it also prepares your website for other algorithm updates in the future.