Case in point, here is a video put together by military.com showing a U.S. soldier fighting in Iraq. He's got a HP 5510 All-in-One printer that quit working.
He called HP tech support for help to fix it. HP told the soldier that he would have to pay them for the advice. Let me repeat, not pay to have it fixed, but pay merely to get to speak with someone.
The rest is internet viral video history.