I must rethink my coffee consumption.
Convenience vs environmental sustainability…
The guy who invented the K-Cup, John Sylvan, doesn't even own one
“I don't have one. They're kind of expensive to use,” Sylvan told The Atlantic. Sylvan isn’t just worried about the negative impact of K-Cups on his wallet. As with plenty of environmental activists, he’s concerned about all those plastic pods ending up in landfills. With enough K-Cups sold in 2014 to encircle the globe at least 10.5 times, Sylvan seems to be regretting his invention.
“I feel bad sometimes that I ever did it,” he said.
There's a change.org petition that has been generated demanding that Keuring begin making universally recyclable K-Cup coffee pods now and not by 2020 as the company has loosly committed – and YES, I've signed the petition
Along with the change.org petition there is a full blown campaign going viral on social media under the hashtag #killthekcup – follow those conversations here.
This is serious folks, we need to act.
I guess I'm looking for a new coffee machine too. Any suggestions?