Entering the world of digital marketing for the first time can make you feel like you're in a parallel universe. You have a rough idea of why everything is the way they are, but you don't know how they work. Doing search engine optimization or SEO can be likened to that eerie feeling of unease.
When you're trying to learn the complex concepts of SEO and how using it can do wonders for your website, you might wonder why most of the guides on the internet contradict each other. One can say that keywords are your saving grace, while another will want you to focus more on the technical aspects.
Instead of blindly trying to find your way in the dark when you're unfamiliar with the techniques and strategies, your best bet is to work with an established SEO company. This way, you'll have experienced professionals by your side who can teach you how to use SEO to improve your rankings.
Still, even the best marketers in the field may take a while to adjust to the ever-changing landscape of SEO. The algorithms that search engines use can change without so much as a mere notice, and marketers will have no other choice but to try to keep up. To help you find your footing, here are four SEO mistakes that you should try to avoid making:
1. Taking Content Marketing for Granted
When people hear content, their train of thought automatically directs them to textual content. This is because blog posts, articles, and other forms of text have traditionally been the common forms of content online. But that was in the past; now, consumer demands are continuously changing too.
In digital marketing, you must understand that content is not limited to written texts. Videos, photos, podcasts, or quizzes are also considered forms of content that your audience can consume from your website. Written text isn't the only valuable piece of content on the internet, especially during a time when the audiences have very short attention spans.
The key to ranking better on search engines is to diversify your content from time to time. Written content still ranks well, but it won't hurt to mix other forms of media into your pages occasionally to keep it relevant and engaging to your audience. This way, you can maximize the potential of content marketing.
2. Not Keeping up with SEO Trends
The digital age is characterized by constant changes. Everyone knows that trends come and go, which is why most people wouldn't bother to look at them at all. But that's their first mistake because although trends are fleeting, some manage to become real game-changers in the industry.
Keeping up with the trends surrounding SEO and digital marketing won't mean that you must adopt every change, but it at least widens your horizons. Knowing how to gauge the potential of trends and using them before others can make you a real industry player, but you won't know that unless you stay one step ahead of the competition.
3. Purchasing Backlinks for Your Site
Since the entire concept of SEO revolves around tactics and strategies, many marketers are keen on finding ways to trick the system. One of the most common tactics used is purchasing backlinks for their websites to improve their domain authority and help them rank higher on the search engine results.
But this tactic has been known to result in penalties and ranking demotions because the search engine algorithms have caught onto the trick. So, if you want to build links in your content, they must be from relevant and credible websites that can add value to the lives of your audience.
4. Stuffing Your Content with Keywords
There was a time when keywords were the main aspect of SEO. Marketers would use the same set of keywords multiple times in one blog post because they believed that doing so helped them rank higher on the search results page. Although keyword stuffing may have worked in the past, it no longer does today.
The algorithms of most search engines are being improved continuously to filter out black hat tactics and backhanded strategies. It's no longer enough to stuff your content with keywords and call it a day; you need to be able to insert your keywords naturally so that the search engines won't flag your pages.
SEO can be confusing at first, especially because the strategies that helped marketers improve their rankings before can now be penalized. However, once you get the hang of the techniques and what mistakes you should avoid making, doing SEO will be as easy as breathing.