Brian Solis, if you're not aware, is one of the handful of true interweb rockstars; he's been in the game for a long time and has definitely made his mark and spread his influence around the social web. Summarized from his bio, Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world's leading business and marketing online resources.
So there you have it. I'll probably be adding Engage to my Good Reads account soon and will write a follow-up review of the book when I finish.
Here's a video from Brian talking about the book and why companies need to understand the importance of building, cultivating, and measuring effective brands in “the new web”
Click on the book image to the right to order your copy directly from Amazon.