Companies are investing in products and software that are not only helping them overcome the challenges brought on by the pandemic, but helping them continue to advance. If you want to join the ranks and be in better shape to conquer next year with gusto, you'll need to invest in some new tech of your own.
Here are the best tech solutions companies like yours should invest in before 2021.
1. Business Intelligence Software
If you don't already have business intelligence software, now's the time to start thinking about getting it. Business intelligence software can collect, analyze, transform and present data that helps drive business growth.
Check out a few business intelligence solutions to see what makes the most sense for your company, based on price and features, among other factors that are most important to you.
2. Performance Management Software
More and more contact centres are transitioning to a remote workforce, and as a result, companies are finding new ways to manage their employees effectively. One way they're doing it is by using performance management software, which can help you keep track of how well your employees are performing on the job. Performance management software gives employees specific metrics to better understand where they need to improve and how they can do that by easily connecting with their management and/or leadership — from virtually anywhere — since remote work has become not only a trend but a need, in light of the pandemic.
3. Delivery Tracking
If you own an online business that ships out physical products, delivery tracking software is essential. People want to know exactly where their orders are and when they're likely to get them. Logistics technology is pretty popular among small businesses, and if you can offer it to your customers, you're a step ahead of a lot of small business owners. Delivery tracking can also help on your end of things by helping you manage, analyze and track your overall delivery operation. You'll be able to see any issues early on and make adjustments so that they don't occur again.
4. Social Media Marketing Tools
Investing in social media marketing tools is a wise decision, mainly because most of the popular platforms have such a wide reach that's it's almost impossible not to find your target audience. Using multiple social media marketing strategies can help boost your chances of reaching the right audiences and making the most money. A strong social media strategy can help keep your audience engaged, boost your other channels and help you control your online reputation (extremely important). So create a social media strategy that works for your business and you'll be in great shape to see real business growth in 2021.
5. Online Payment Solutions
Online shopping is exploding, especially during this pandemic. With fewer people feeling comfortable enough to make it to the store, more of them are shopping online. If you're an online seller, make it as easy as possible for people to purchase what you're selling. That means offering multiple ways to pay, and that might mean including Visa, MasterCard, Discover, American Express and even PayPal. Some retailers even offer the option of paying in installments over a specified period of time — even smaller businesses. The more payment options you offer, the more potential for sales.
Investing in the Right New Tech and Software
Now that you can see how technology can immensely impact your business, start thinking about new tech and software that you can invest in before 2021 so that you can make it your best year yet. From performance management software and business intelligence software to delivery tracking and social media marketing tools, there are plenty of ways to keep up with the changing ways companies are doing business.