2020 has been a tough year for businesses. The pandemic has brought many to their knees, and the criminal element has been quick to kick them while they’re down with elaborate cybersecurity attacks. Business owners have had to make huge, sweeping operational changes and find new ways to engage their customers and increase their value prospect. Many industries have experienced a sharp dip in footfall as consumer confidence remains sluggish. No matter what assurances you offer them, customers may still be reticent when it comes to engaging with you in your physical presences. If you also operate online, this may enable you to engage customers and make sales through e-commerce. However, if your business relies on brick and mortar trade, you need to be able to lure customers back.
The key to this is making them feel safe and protected.
Here are 5 ways you can give them that much-needed sense of assurance on your premises…
The surfaces they touch
It goes without saying that clean surfaces are a must at present. Not only do they need to look clean, customers need to know that they’re sanitized regularly. They should also have easy access to hand sanitizer for their peace of mind.
The air they breathe
We all know that the COVID-19 virus is transmitted not only through hand to surface to face contact, but it can also be transmitted by airborne droplets of moisture. Indoor spaces represent a much greater risk. But there are more potential threats in the air your customers breathe than the virus. Other bacteria that can thrive in poorly maintained HVAC systems or harmful gases from your furnace could endanger their health. Which is why it;s important to invest in a system with an inducer motor assembly. This safely extracts gases from the furnace and up through the exhaust harmlessly. You should also ensure that your HVAC system is serviced at least once a year.
Every time your customers surrender their email to you, leave their phone number with you, or make a purchase from you, they’re entrusting you with highly sensitive data. In the post-GDPR era, consumers now have a much greater understanding of how big a deal that is, and how vulnerable it can make them if they entrust their data to the wrong company. You need to have robust cyber security provisions in place to ensure that digital criminals can’t access their sensitive data. Make sure your website, your content marketing and your social media profile are dedicated to explaining what you’re doing to keep their data safe.
When customers set foot on your premises they’ll likely be bringing some of their valuables with them. Purses, wallets, jewellery, phones. All of which can cause serious disruption and distress if lost or stolen. And if this occurs on your premises it can be a serious black eye for your brand. Make sure you make judicious use of CCTV to ensure that customers feel that their valuables ae safe.
Finally, customers expect you to respect and preserve their dignity when they’re on site. They expect to be treated professionally but warmly and sympathetically. They expect you to be attuned to their needs and find efficient solutions to their problems. Preserve their dignity, and they’ll keep coming back!