For most people who make online content, be it for a business that they’re hoping to sell products and services for or just to get some ad revenue, the more people view your content, the more successful you’re likely to be. But with the sheer volume of people creating online content, it can be hard to know how you can stand out among the crowd and get people to want to spend more time on your content than on content created by others. Luckily, there are some things that you can try to make this happen.
To help you see how this can be done, here are three tips for getting people to spend more time looking at your online content.
Embrace Video Content
If you want people to want to look at your content, you have to create content that’s going to draw their attention, and one of the best ways to do this is to create video content.
Video content can make people stop in their tracks when they’re scrolling. Especially if you’re able to hire great video creators and have a professional look to your videos, you can get a lot more eyes on this type of content than on traditional text content. So if you haven’t been using video as much as you could, or if the videos you’ve been creating aren’t very high in quality, making some changes to this could prove to be very effective.
Showcase A Brighter Personality
Because there’s so much content being posted and shared online each and every day, you’ve got to find some way that you can make your content pop.
One thing you can try to accomplish this is to really showcase your unique personality or the unique personality of the brand that you’re promoting. While you might think that trying to please everyone and be a reflection of your target audience in personality might help you appeal to more people, what people really want is to read or watch content from people with strong personalities that they are drawn to.
Do Something Interesting
Along with having a personality to the content that you’re posting, you also want to make sure that the content you’re posting is inherently interesting to people online. Luckily, even things that might seem boring on the surface can be made interesting with a great online presentation.
To make things more interesting in terms of your content, try sharing statistics or thoughts that might go against what people would assume to be true. This can cause people to pause and spend more time on your content to see why you’re saying what you’re saying and how they could have missed it in the past.
If you want people to spend more time looking at and consuming the content you spend so much time and money creating, consider using the tips mentioned above to help you accomplish this goal.