Advertising is a core ingredient for a hotel to bring in guests and generate a profit. While there are quite a few strategies to use for this, a website is the foundation for almost all of them. Most of the marketing tactics you’ll use focus on driving potential guests to your website, after all.

You’ll need to put a lot of effort into designing your hotel website for it to actually convert them into customers, however. As obvious as that might be, it’s still something quite a few people overlook. Many don’t even know where to start with it. That doesn’t mean you shouldn’t have to struggle with it.

By focusing on five tips for designing your hotel’s website, it’ll be easier than you could’ve thought.

  1. Don’t Neglect SEO – Search engine optimization (SEO) is the process of making sure your website ranks well on search engines. You’ll have to put effort into this to make sure that’s actually the case. Focus on ranking highly for hotels in your city, and you shouldn’t have a problem gaining more and more visibility in time.
  2. Get Professional Help – Sometimes, you’ll need help with designing your website to a high standard to make sure it works for you and represents you well. You can learn more about how Gourmet Marketing can help you with this. The more professional your website is, the better it’ll convert guests and generate revenue for you.
  3. Make It Responsive – More than a few people use tablets and smartphones to browse online, and they’ll even do this when looking for a hotel to book. You’ll need to cater your website to this, which means making your website as responsive as possible. That way, your website looks great no matter what kind of device they’re browsing it on.
  4. Highlight Unique Selling Points – Your hotel is different from any of your competitors, and it’ll have its unique selling points. You’ll have to highlight this if you want to persuade potential guests to actually stay with you. Make sure to focus on it with all of your marketing strategies so you can make your hotel stand out more and more. Make it a key part of your website.
  5. Showcase Reviews – Potential guests need to know they’ll have an enjoyable time when staying in your hotel. The easiest way to show them they will is by showcasing reviews from previous guests. It provides more trust and lets potential guests know what to expect. When the reviews are positive, it’ll make them much more likely to book with you.

Designing your hotel website often seems more complicated than it has to be. While you’ll need to put some time and effort into it, it’ll be more straightforward than you might’ve first thought. Focusing on the right areas helps with this.

Showcasing guest reviews, highlighting your unique selling points, and not overlooking SEO are all great places to start. With some time and effort, you’ll end up designing a hotel website that actually works for your brand.

Image by Carlos / Saigon – Vietnam from Pixabay

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