Artificial Intelligence (AI) has become a more popular tool for companies. Many companies are starting to utilize AI technology for their marketing strategies. This strategy took rise with generative AI. The use of generative AI starts with an algorithm that takes already existing content and recreates a new marketing campaign with pictures, videos, text, and audio. When using this technology the goal is to “teach” through existing content so new can be generated.
In the last five years the use of AI has gone up in the field of marketing. This technology can be used to assist in email marketing, lead scoring, customer service, fraud detection, and cross selling. AI technology can help increase productivity in a business by 40%. Generative marketing seems to be a field that will continue to grow. There are still many businesses that have not yet begun using AI. However, many experts believe AI technology is the future of marketing.
Source: artificial intelligence infographic marketing