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Artificial Intelligence (AI) has become a more popular tool for companies. Many companies are starting to utilize AI technology for their marketing strategies. This strategy took rise with generative AI. The use of generative AI starts with an algorithm that takes already existing content and recreates a new marketing campaign with pictures, videos, text, and audio. When using this technology the goal is to “teach” through existing content so new can be generated.

In the last five years the use of AI has gone up in the field of marketing. This technology can be used to assist in email marketing, lead scoring, customer service, fraud detection, and cross selling. AI technology can help increase productivity in a business by 40%. Generative marketing seems to be a field that will continue to grow. There are still many businesses that have not yet begun using AI. However, many experts believe AI technology is the future of marketing.

How Generative AI is Changing Marketing
Source:

NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-Present. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-Present. Follow Brian Wallace on LinkedIn as well as Twitter.

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