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Whether it's a present for the holidays, wishing someone a happy birthday, or simply providing something to brighten someone's day, gifts are a terrific way to connect with others. Having said that, this method is well-suited to the business sector. Corporate gifts are the foundation for establishing client connections. According to a poll, 43% of US respondents believe that corporate gifts have improved their connection with a firm or at least changed their perception of the organization.

But on the company’s side, they wonder: What is in it for them? Giving gifts are a sweet gesture but it’s an expensive investment, that not many are willing to give on a whim. However, there is ROI potential when presenting gifts to clients. The first advantage is that you will keep existing clients since your brand will motivate, encourage, and value them. This encouragement leads to the second advantage of increasing word-of-mouth. Great gifts contribute to positive perceptions of your brand both online and offline. Finally, offering presents puts your business at the forefront of your customer's minds meaning they will consider you over your competitors.

Choosing the right gifts for your brand archetype

NowSourcing

Brian Wallace/a> is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace/a> is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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