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Shopping online is easy if you know how. That said, finding the highest quality products isn't always as simple as clicking on the most attractive ad that promises the world. Fortunately, there are a few techniques you can use to sift through the near-infinite listings online and find the best items. With that in mind, let's go over four tips to help you find high-quality products when shopping online.

1. Smart Searching

When using a search engine like Google to find products online, you have to remember that your results will only be as good as the keywords you use. For example, if you search for a term like “cheap cigars,” you probably won't get results pointing you in the direction of the highest-quality cigars. Now, you might be thinking that the logical move would be to type in “high-quality cigars” if that's what you're looking for, but remember that many retailers may use that keyword despite offering mediocre products of questionable quality.

The trick to this is to think like a high-quality product seller. If you were trying to sell products of the best quality to people with the money to pay for them, what kind of keywords would you use to separate yourself from the pack? Maybe something like “luxury cigars,” or “expensive cigars.” Get into the mindset of the company selling the highest quality products online and you'll have an easier time finding them using a search engine.

2. Consider Specialty Websites

Trying to find high-quality products on places like Amazon or Shopify can be like trying to find a needle in a haystack. Often times the reviews and star ratings are rigged so that they aren't a true reflection of the quality of the product. Also, on sites like these, the price isn't necessarily an indicator of quality either.

Instead of going to these huge marketplaces to find high-quality products, try going to specialty websites instead. For example, if you wanted high-quality cigars, you might try going to a site that specializes in cigars and nothing else. This will make it much easier for you to find high-quality products without the hassle of digging through listing after listing.

3. Stay Away From Wholesale Sites

When looking for high-quality products online, you may come across wholesale sites that sell items very cheaply if ordered in bulk. These sites are mainly used to supply retailers and aren't what someone looking for items of the best quality should be getting into. These types of sites are the definition of “quantity over quality.”

4. Read the Reviews

Even though many positive reviews are fake, the negative ones are usually pretty honest. If you are looking at a product, pay more attention to the negative reviews if there are any. This can give you a good idea of the quality of a product. Just be aware that some negative reviews are about things that the manufacturer can't control such as damage during shipping, or an outlier such as a rare defective item.

The key to getting high-quality items online is to do your research. Don't make haphazard purchases or impulse buys. Always know what you're getting and whether or not it will live up to its marketing. If you can do this, finding high-quality products online is easy.


NowSourcing

Brian Wallace/a> is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace/a> is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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