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It’s very important that when you expand overseas, you never take foreign markets for granted. They may not operate like they do in your home country. That doesn’t mean they’re necessarily better or worse, but they will have different expectations, needs, and desires. 

Of course, this doesn’t mean people from different borders are somehow completely alien. Irish people are, largely, similar to those from the British Isles, for instance. We’re all human. But it’s cultures that differ, and these cultures often determine the market more than you realize. After all, there’s a reason why so many companies use social media for marketing now – it’s where the culture is.

For this reason, taking time to reach your target audience abroad means conveying deep researching, and also considering everything about the services or products you offer. This might sound like a gargantuan task, but of course, entering a new market in the strongest manner possible will always be preferable to experiencing a shoddy start. For that, you can see how Dasani failed in the United Kingdom.

With that in mind, let’s consider how to reach your target audience abroad, in the best possible way.

Speak Their Language

It’s good to speak the language of your target market. By that we don’t mean just speak the things they wish to hear, but also, quite literally, speak the language if it differs from yours. With het-vertaalbureau.com translation services you will be able to better deliver your portfolio and brand so that it can be understood, appreciated, and made accessible From offering several languages to your website as well as making sure the localized terms are correct, you will ensure more outreach this way.

Consider Gaps In The Market

Consider gaps in the market. Here you may have an advantage. The fact that people in the new country might not really understand what you have to offer straight away can be a strength. Think of how Indian food has become a staple of British cuisine, but it was rare to see this combined with the kind of gastropub that has become very popular in certain corners. Now, you can see these outlets everywhere, and they’re delicious because they served a convenient, socializing, hip new trend. With an approach like that, you’re sure to thrive.

Don’t Hide Your Character

It can be tempting to try and completely renovate your image as if you had originated in your new country and target market, but that doesn’t have to be such a necessity. Consumers like buying new products that have been developed overseas, think of how many people will love to buy German lagers, or chocolate from Switzerland. It might be that your cultural heritage can give your products or services a new and interesting twist, and so you’ll be able to market using that unique selling point. Provided your language has been localized as discussed above, there should be little friction.

With this advice, we hope you can reach your target audience abroad in the best possible way.

Photo by Mikael Blomkvist: https://www.pexels.com/photo/woman-doing-a-business-presentation-6476776/


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