As global health scares seemingly come one after another, people are turning to supplements to support their health. People of all ages, genders, and locations across the US demonstrate a sizable supplement intake, around 70 to 80% of each identity. With newfound scientific backing for supplement use, including potentially improving pre-existing conditions, supporting workouts, and slowing the rate of brain shrinkage, those numbers may only grow.
Luckily, the supplement industry will be growing alongside them. In 2031, the industry is projected to reach a global value of $98.6 and a growth rate of 7.6%, signaling fast changes and upcoming trends. These trends include the rise of supplement categories such as sleep gummies, as well as the rise of DTC supplement brands: Truvani, truBRAIN, and Your Super. Additionally, pre-workout supplements are beginning to feature new ingredients and proprietary blends. Keeping up to date on the supplement industry is key to best taking advantage of it.