During the pandemic lockdowns of 2020, event organizers faced a hard decision. They could either shut down or convert their event into a virtual one. 70% chose to move forward with either a virtual or a hybrid offering. Now in 2022, digital engagement platforms continue to be commonplace. 75% of events are planned to be either virtual or hybrid.
Digital events offer many benefits. Both attendees and organizers have the option to not physically travel to an event site. Not traveling saves them time and money, which they can use for other endeavors. Businesses cut travel costs by 30% when they encourage virtual events.
That said, there are still challenges digital events must overcome. Technical glitches are common on video calls. In longer video meetings, participants can get burnt out by “Zoom fatigue.” For hybrid events specifically, integrating physical and virtual audiences can be hard. There’s plenty of room for improvement.