While you might not consider yourself a designer, the colors that you choose to represent your brand speak volumes. And your target market would agree – studies have shown that the modern shopper considers color of any other factor. A staggering 85% of buyer’s decisions were impacted by color choices. There is a significant art and science to selecting the right colors for you.
Learn how the psychology of colors in marketing is used in the visual deep dive below:
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-Present. Follow Brian Wallace on LinkedIn as well as Twitter.
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Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-Present. Follow Brian Wallace on LinkedIn as well as Twitter.
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