Finding a Perfect Audience: The Best Social Media Campaign for Your Brand

Focusing on your target audience with your social media campaign is the key to saving time and money.  Approximately 260 million people will be using social media in the United States by 2023.  Nearly 90% of people between the ages of 18 and 29 use social media, and this demographic has a large amount of spending power.  Social media has changed the way we interact online but is often used poorly.  Every channel has a different audience, meaning your social media campaign needs unique delivery.  Additionally, posting conversion-only posts isn’t the way to build followers and earn their trust.  

Advertising to social media users entails talking to them like people rather than leads.  Finding your audience can be split into three phases.  Phase one assesses the environment, builds a foundation, and identifies the sensitivities of your audience.  Phase two zones in on the tone and timing of your posts, and phase three observes the social media landscape and controls for emotional responses.  Finding the best audience is the perfect blend of process and anticipated tendencies while learning functionality.  When your approach is made more relatable to the pure source, it’s more successful.