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The names of the attorneys — including personal injury lawyers — who work for the firm are frequently shown on the business's signage, rather than the company's name. For instance, rather than being called DefenseMax, we find company names like James, Hill, and McGee. Why does anything like this happen so frequently? Is there a specific reason why legal practices are opting to use their true names? As it turns out, there are, and the reasons behind this turn out to be rather compelling.

It Is Required In Some States

The Bar Associations in several jurisdictions have mandated that law companies must take on the names of practicing attorneys who are already employed by the firm; more particularly, the names of the business's founders. This regulation was challenged quite a few times, but the results of those challenges were generally unsuccessful. In the end, even if attorneys did have a wonderful idea to create a law firm with a big name, they couldn't because the law didn't enable them to because the law didn't allow them to form a law company with a great name.

It Is Not Difficult to Decide on a Name

Let's imagine you live in a state that lets you give your company any name you choose. You need to think about all of the times you fought to think of a name for something and gloriously failed to discover anything that filled the bill — something that would make for a better image. Many newly established legal practices are unable to think of a name that is satisfactory, and as a result, they opt to just include their own names there.

It Is Useful for Bringing Their Names to Light

Let's pretend for the sake of argument that you are an attorney and that you founded a legal firm known as the Lawyers of the Block. When people talk about how successful your company is, they won't mention your name or your abilities as an employment lawyer.

They also won't realize that you had anything to do with the success of your company. If, on the other hand, the legal firm bears your name, not only does this facilitate branding, but it also enables others to identify your name with the law business. Since lawyers are naturally competitive, simply getting their name out there might be beneficial.

This Puts Partnerships on Display

Consider the following scenario: you are just starting out as a lawyer, but you decide to create a business with a partner who has already established a reputation for themselves in the industry. When you use both of your names, you increase the likelihood that customers will come to you because of their name. Additionally, even if the two of you are equally well-known and have a strong leadership presence in the business world, it still implies that customers will be coming from distinct markets — theirs and yours.

It's a Working Relationship

Because their employment is either based on independent work or partnerships, licensed professions such as attorneys, physicians, architects, and engineers are unable to create LLCs or LC firms. This is the primary reason for this inability. Because they do not operate according to the conventional template for a firm, it is impossible for them to have a traditional brand name displayed at the top.

The Crux of the Matter

In the end, attorneys opt to practice under their own names either because the law mandates it or because they wish to establish a good reputation for themselves. It's a “cleaner” approach to get your name out there in the public realm for legal purposes.


NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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