Every single industry has seen a rise in influencers and experts over the past few years. In fact, the influencer sector has gone from being valued at $1.7 billion in 2016 to over $9 billion in 2022. But how do you become an influencer? Is it really achievable? Here are our top tips for becoming an influencer in 2022.
Find A Cause You Believe In
All of us believe in a cause, or have a core set of beliefs. For many influencers, their popularity is due to the actual knowledge they have in that sector. Think of Michael Jordan, and how he used his expertise in basketball to endorse anything even loosely related to the sport. If you want to become an Influencer, you need to be confident and passionate about the topic you want to become an expert in.
Get Your Voice Out There
Many Influencers get their voice heard across social media and podcasts. They may have their own podcast or appear as a knowledgeable voice on someone else’s. If you have something to say and are confident in saying it, why not consider podcast booking services to get yourself set up as a guest speaker on appropriate podcasts?
Make Sure Your Social Media Is Regularly Updated
Influencers rely extensively on their social media presence to grow their audience reach. Make sure you have up-to-date TikTok, Instagram, Twitter, LinkedIn, and Facebook accounts that regularly post relevant content. Invest in a social media marketing agency to make sure all your accounts are fully SEO-optimized and ranking high on the search engines.
Identify Your Target Audience
Use analytics software like Google Analytics to ensure that you have a really good grasp of who your target audience is. You might be an expert in a particular topic, but if your current audience is completely unrelated to this field, you are going to struggle to bring in the required followers. Decent analytics software should help you identify the age of your target audience, their interests, their social demographic, and even their income.
Influencers post what their audience cares about. Create carefully curated content for your target audience. Think of things that they would find useful or appreciate learning about. You can do this in several ways, like researching what competitors post, identifying industry trends, and leveraging insights from analytics software.
Influencers frequently benefit from collaborating with other partners. You showcase their brand, and you receive a discount or a tester product from that company. Have a section on your website that says ‘Partner with me’, and ensure that it’s really clear who you want to work with and what you are prepared to endorse through influencer marketing.
If you are truly passionate and knowledgeable about a topic, there is no reason why you can’t become an influencer. Consider putting your content out there with podcasts and social media posts. Make sure you are targeting the audience you anticipate, and then when you know, take the time to post carefully curated content for them. Finally, be open to collaboration with other businesses to extend your sphere of influence.
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