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Energy drinks sales in the U.S reached $14 billion in sales in 2021, but are projected with sports drinks to globally reach $225 billion by 2026. While Redbull and Monster currently dominate the market, up and comers like GFuel and veterans like Rockstar Energy are looking to make their mark.

Energy drinks are currently criticized for their sugar, caffeine, and overly artificial contents. In response the future of the industry seems to be in more plant based and natural ingredients. On top of this, technology reducing the sugar content of fruit juices may allow the sugar levels of prospective energy drinks to drop.

Currently though, energy drinks are serving as an alternative to pre-workout in many ways. They both serve to caffeinate and can be used before workout, but pre-workout tends to contain other key ingredients such as creatine and amino acids that give other physical benefits.

Energy drinks on the other hand have more mental effects, making them big within the eSports and gaming industry. Energy shots also are useful in this regard, but have been dropping in popularity. Overall the energy drink industry is booming, and only looks to be getting bigger and bigger every year.

the business of energy drinks


NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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