Energy drinks sales in the U.S reached $14 billion in sales in 2021, but are projected with sports drinks to globally reach $225 billion by 2026. While Redbull and Monster currently dominate the market, up and comers like GFuel and veterans like Rockstar Energy are looking to make their mark.
Energy drinks are currently criticized for their sugar, caffeine, and overly artificial contents. In response the future of the industry seems to be in more plant based and natural ingredients. On top of this, technology reducing the sugar content of fruit juices may allow the sugar levels of prospective energy drinks to drop.
Currently though, energy drinks are serving as an alternative to pre-workout in many ways. They both serve to caffeinate and can be used before workout, but pre-workout tends to contain other key ingredients such as creatine and amino acids that give other physical benefits.
Energy drinks on the other hand have more mental effects, making them big within the eSports and gaming industry. Energy shots also are useful in this regard, but have been dropping in popularity. Overall the energy drink industry is booming, and only looks to be getting bigger and bigger every year.