Practically all businesses want to rank number one on Google for their chosen keywords. But how valuable is it when measured in terms of the quantity of leads you get?
In this post, we take a look. Here’s what you can expect:
Many More Leads
How many leads you get for ranking number one on Google depends on the size of your business, the region you’re targeting (whether local or national), and the conversion rate for your industry.
With that said, small plumbing and pharmacy businesses can expect to get more than fifty leads per month by ranking at number one, considerably more than being in second or third place.
For many companies, getting right to the top of Google rankings with the help of an SEO agency is game-changing. It lets them expand their businesses in ways they never thought possible.
To do this effectively, though, requires real strategy. Getting right to the top of Google rankings, even for local keywords, is a challenge. That’s because other firms are almost always employing experts behind the scenes to do their link building and blogging for them.
To counter this, you’ll need to work with a firm of your own. They’ll be like partners to you, guiding you on what you need to do next to move up the ranks.
Don’t kid yourself: it’s not easy. However, if you can get the hang of it, you can sometimes make rapid progress.
What’s great about having a system is that it is repeatable. Once you find a formula that works, you can keep on applying it, over and over again. Even if the competition tries you oust you, you can hit back with more of the same strategies.
Are There Any Problems With This Approach?
Ranking number one on Google does come with some costs, though.
First, you need to be constantly vigilant that you’re following Google’s best practices and staying in the loop. If you fail to comply, the search engine might punish you, causing you to lose your position. You’ll need to regularly check things like broken links and formatting to make sure that you’re not falling foul of any of Google’s user experience rules. And you’ll need to check all your backlinks to make sure that they come from reputable sites.
Second, you’ll need to beef up your web servers and hosts to deal with more traffic. While having hundreds of new visitors to your site each day is a good thing, managing them on substandard hardware can cause you to lose business and the rate at which your company grows might begin to stall
You also have to be careful which keywords you’re targeting. While ranking number one might sound great, if those keywords are only generating 3-5 leads per month between them, then you don’t have a lot to be excited about.
Wrapping Up
Getting to number one on Google puts you way ahead of the competition. However, to be successful, you need to target profitable keywords. And without the help of SEO experts, that’s challenging.Â
Photo by Nathana Rebouças on Unsplash
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