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Most internet users have heard of cookies, but few understand what they are.  In the age of online tracking, cookies are small text files websites place on user devices to recognize and track their online behavior.  Some cookies are session-specific while others stay on a user’s device beyond the browsing session.  
Recent laws passed by the European Union and select US states have induced hurdles to online tracking.  These privacy laws require users to provide explicit, informed consent to many data processing activities.  If too many users refuse consent, businesses struggle to close gaps in their data.  Since privacy laws have taken effect, businesses have been forced to pay heavy fines if they are caught in non-compliance.  Instead, businesses are looking into ways to collect data without cookies.  Optimizing proportions of “named” users can help, as can regression-based attribution which doesn’t rely on cookies.  Also used are anonymous tracking methods.

Data Collection in a Post-Cookie World
Source: InfoTrust

NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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NowSourcing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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