Digital Marketing Tips and Tricks for Businesses

At the core of every industry is digital marketing. 

Without digital marketing, businesses simply wouldn’t be able to promote their products and services to modern consumers. In fact, they’d be lucky to survive at all! 

Therefore, it’s important that your business – be it at a start-up or an established organization – is highly focused on digital marketing and its different forms, from social media marketing to SEO.  

So, if you believe that you’re falling behind the times or simply don’t have the knowledge required to be successful, this article is going to help you.  

Keep reading further if you want to discover some digital marketing tips and tricks that will transform your business. 

Use Microsoft 365 to for Content Creation and Sharing 

When it comes to digital marketing, your marketing team will need to create a lot of content (both written and visual). For example, most businesses create blogs and guides which then get posted to their websites. The purpose of this is to drive website traffic and attract the attention of potential customers. 

However, to create content such as blogs and guides, you will need Microsoft 365. This way, your team can use all the tools they need, from Word to Excel. Plus, they will also be able to use Microsoft Teams to boost their collaboration efforts and brainstorming. 

For help with optimizing your Microsoft 365 platform, check out Microsoft 365 services. 

Create a Business Profile on Google

In the modern age, consumers spend a lot of time searching for products and services on Google. You want your business to show up in the search results when they do this, right? 

You can drastically improve the chances of this happening simply by creating an official Business Profile on Google. The benefits of this include:

• Being visible on Google Maps
• Showcase your opening hours and contact details (email, phone number, etc.) 
• Allow users to quickly access your reviews 

Also, it will boost your brand’s trust, as online users will be able to see that you’re official. 

Schedule Posts on Social Media

Social media has quickly become one of the most valuable tools in digital marketing (which makes it even 

more surprising that social media is still free to use for businesses!). 

On social media, you can:

• Humanize your brand and engage with current trends
• Provide digital customer service
• Post exciting visual content, such as photos of your products 
• Host giveaways and competitions
• Attract new customers and increase your market reach 

However, doing all of the above requires a lot of work and consistency, which is why you should have a strict social media schedule. 

Thankfully, there are now dozens of automation apps that businesses can use to schedule social media posts. For example, you can schedule a Facebook post to go live at 10PM even when you’re out of the office.

Some of the best apps for doing this include Buzzsumo and SocialPilot, so make sure to check them out. 

Make Your Website Mobile-Friendly

Currently, the mobile e-commerce industry is worth 3.56 trillion dollars – yes, that’s ‘t’ for trillion!

With so many people shopping for products and services using their smartphones, you must make your website mobile-friendly. You can do this by outsourcing your website to web design experts, or you can attempt to do it yourself by:

• Creating a responsive layout
• Not using Flash 
• Spacing out your links rather than clumping them together
• Removing pop-ups and other ads 
• Reducing the size of your images

Also, it’s worth creating a mobile app for your loyal customers to use.