It can be difficult to work from home, especially if your main source of income is your blog or self-run business. If you are a blogger who works from home, then you likely already know that Search Engine Optimization, or SEO, can make or break your blog. SEO helps new viewers to see your content and boosts the clicks you might get from affiliate advertising. It also helps your products or services to continually rank higher in the search results.
SEO isn’t the only tool a blogger can use to draw in an audience, but optimization will continue to be a major factor in your success until Google’s algorithms become significantly more complicated. And while the rules for SEO shift with new versions of operating systems, there are a few things bloggers can look out for when trying to prioritize their site in the most relevant searches. Focusing on evergreen content, spring cleaning old content, implementing internal links, and boosting your HTML will all help to keep your content search engine optimized.
Focus on Evergreen Content
The first and most important rule is one that remains the same no matter how many updates google makes to its algorithm, and that is to focus on evergreen content. Evergreen content refers to content that is ‘ever green’, or ‘always useful.’ Whether it’s on a topic that is trending or out of the public eye, evergreen content will always be of use to your audience, no matter how long ago it was written.
While it may sometimes seem like it, SEO isn’t just about latching onto the keywords of the here and now. If you want to be optimized for a long time to come, you’ll want to look for content that’s evergreen. Always consider whether or not an article will have value weeks, months, or years down the line, and try to adjust your language accordingly. While the subject you’re writing for can determine how evergreen you can make your overall content, creating material with lasting value will have a long tail for readership while also boosting your ranking in the long term. Most successes don’t happen overnight, but building a solid foundation of quality, evergreen content can get you there more reliably.
Do Some Spring Cleaning
While you’re there, do some fall cleaning too. While you can try and make as much of your content as evergreen as possible, that won’t always be the case. You need to take the time to occasionally go back and evaluate your content. Not only will this give you a chance to determine what topics are trending and what’s drawing the biggest audience, but it gives you the opportunity to update the keywords and ensure your older articles are in line with the latest SEO content best practices.
This may mean removing articles with no engagements or revisiting them with updates if times have changed. You may need to reorganize or shift your blog sections or focuses to better meet your audience’s needs. Look at your blog with a critical eye and prune what is unnecessary.
Be Thorough with Internal Linking
Linking improves the credibility and visibility of your blog, but it also keeps readers on your page for longer and potentially keeps them coming back for more. And unlike external linking, it doesn’t run the risk of guiding your readers to the competition’s site. Don’t overdo it, but seeding two or three links into relevant keywords on each article can dramatically improve your success. It also provides you with consistent opportunities to evaluate and edit your existing posts and to maintain a steady flow of consistent views.
Don’t Neglect Your HTML
Follow these tips to keep your content optimized for search engines.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan