You started that kickstarter campaign to raise the capital you needed to produce the products you had envisioned. Now, it’s time to take the next step in your entrepreneurial career. Here are four tips to help you transition into a successful online game store.

Setup Your Website Before Launching

In the online world, launching is when you announce to the world your product and website. Before this happens, you’ll need to build that website. There are a ton of online platforms you can use, from Shopify to Xsolla. Simply pick whatever is easiest for you to utilize. If you have the money, consider investing in a professional website development service. Either way, just have your website up and ready to go before your official launch.

Get Yourself A CRM

There aren’t many businesses that you interact with on a daily basis that don’t have some sort of CRM system to store your information. When you go to the doctor’s office, they have your contact information, medications list, and past medical history easily accessible at their fingertips. This data system makes life easier for you as you don’t have to answer the same questions every time you interact with them. And, they can send reminders for annual physicals and free clinics. One of the best practices crowdfunding campaigns can implement as they transition into an online business is getting their own customer relationship management (CRM) software.

Enlist SEO Services

One of the most effective ways to get the word out about your online business is to have your website ranking for relevant terms. When dealing with an online game store, ranking for search terms that include popular game store products can ensure that customers click on your website. SEO services, known formally as search engine optimization services, are essential to getting your game store website to be at the top of the search engine results for the most profitable search terms.

Determine Your Product Delivery Method

You need to figure out how you’re going to deliver products to your consumers who make a purchase online. If you have digital content, you need to have a secure digital delivery system. If you have physical products, you’ll need to select a specific carrier and establish an account.

Transitioning from a kickstarter campaign to a real online game store will take some time and lots of focus. The above four tips will help you to get started on your new journey. Just remember that all the work that went into that kickstarter campaign is now going to pay off when it comes to making sales at your new online store.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

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