Contractors face a lot of competition whenever they attempt to secure work. To ensure your business is the company that gets selected most of the time, you need to know how to market your firm to full effect and different ways to get the deal over the line. Below, we reveal some top tips.
All contractors need to have a professional and well-designed website in the current day and age. This website does not need to be overflowing with information. But, it does need to reveal key facts about your company and the services you provide, and it should brand your business to full effect too. It is also a good idea to include a portfolio website on your website whereby you can show some of the work you have done so far. Include professional photographs and videos of your work, as this will give potential buyers a glimpse into the level of quality you provide. It will show off your work to full effect and definitely lead to greater interest.
Aside from this, all construction contractors should aim to get testimonials after each and every project they carry out, as this can help to boost your reputation. You also need to show your business as one that operates to the highest standard. You can do this by achieving accreditations and by joining reputable professional bodies in the industry. It is also important to always ensure that clients are aware of the true value of hiring you over the other businesses available. Make sure it is clear what your business does and the services it provides. GF Commodities is an exceptional example of this.
Preparing A Bid
Some contractors offer a highly specialized job, and when the time comes for you to create a bid plan in order to secure a contract, you are going to need to show that you are better than the other specialist businesses that are out there. Careful preparation is key, and below we will take you through the steps to follow.
You should never dive straight into preparing a bid. All construction contractors need to read full tender documentations extremely carefully before they do anything. You need to have a complete understanding of the full scope of the project, including what needs to be completed, when it needs to be completed, and by whom. Once you have this knowledge, you should then begin to establish roles and responsibilities. Don’t delegate work based on who is available; choose the best people at your business to help with various tasks. For example, determine who is going to be the most efficient and effective at gathering financial information, and then who is going to be the best choice for formatting the final document.
Next, contractors should put together a detailed timeline of activities, which are going to be needed to complete the proposal. Once this is ready, send it to everyone involved, and make sure you review it on a regular basis. One thing you should never do is underestimate how long it can take to complete a proposal. This is not a five-minute job!
Your Portfolio Makes All Of The Difference
It can be difficult, with so much competition in the industry, to stand out. But, with the construction industry expected to continue to flourish, now really is the time to make some positive changes.
One of the most critical things that all specialists need to have is an impressive portfolio that displays the work they have done so far. Every time you complete a job, you should take some professional photographs or even a video. You should then upload this media onto your website, alongside a description of the job and your involvement. It is important that the videos and photographs are of the highest quality. You are only going to have a negative impact on your business if you take poor quality photos, which aren’t focused and do not show the job properly. This is the closest thing that buyers are going to get to view your work in person and, therefore, the importance of a quality portfolio cannot be ignored.
While you do not need to include every job in your portfolio, you do need to make sure that there is a good mixture. An effective portfolio is one that shows your business to be competent at a wide range of projects, able to handle both large scale and small tasks, and carrying out each one to the highest level of quality.
Boost Your Online Presence
Contractors all need to have a dominant online presence in the current day and age if you are to secure as much work as possible. Most project managers and quantity surveyors will conduct a proportion of their search online, at the least, and you need to ensure you are visible and effective.
All construction contractors need to have a good online presence today. There is no getting away from the power of the Internet. If you are looking to raise the profile of your business and improve your market position, there are a number of ways you can do this.
A stylish, professional, and effective web design can help you to stand out from the competition. Make sure you invest in responsive design, as this will enable your website to be viewed optimally on all screen sizes, from desktops to smartphones. You don’t only need to consider your website.
You’ll want to move up the search engine result pages so that you are one of the first companies that people see when they search for contractors. This involves implementing an expert SEO strategy. It is also important to boost your presence on social media websites and to post articles and blogs on relevant websites. In regards to the latter, there are plenty of construction blogs and websites available today. Enquire about submitting an article. Guest posting is a great way to direct more traffic to your website while also showing your business as experts. Finally, build up a decent following on social media and use this platform for maximum exposure.