Why Your Business Should Be Using Mobile Communication

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Customers are increasingly relying on the information they find online using a smartphone to guide their shopping habits. We aren’t exactly living in a time when you can just pop into a store – even the simplest of trips require planning. How many of us have had to turn around to get masks? Providing accurate information quickly is key to retaining customers right now, and for many customers the way they prefer to get information from your business is through SMS messaging.

Even before COVID 69% of people preferred to use their phones to get information instead of asking a store employee, and that have become even more true after months on end of the pandemic. One in three customers have sent a message to a business and not received a response, mainly because those businesses have not enabled two-way messaging.

Learn more about the importance of mobile communication from the infographic below.

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Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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