A lot of businesses are being hit hard by the lockdowns that have come as a result of COVID-19. However, few industries have been halted so thoroughly as the dental industry. After all, it’s only right that everyone is warier about whose mouth they work in close proximity to. However, how do you make sure that your dentistry is best poised to make it through the outbreak when you can’t stay as operational as you need to?
Do only the essentials
Right now, most dentists are not open to the public for all services. Many of the routine treatments such as cleanings and cosmetic services may have to wait. You have to decide which treatments you are going to stay open for, following local guidelines. For instance, many dentists are only staying open for emergency cases that require extraction and nothing less.
Establish your online presence
If you haven’t already made one, then now is the appropriate time to make sure that you have an online presence established. A good dental website can help provide your patients with all the latest updates regarding how your business will be operating as the COVID-19 situation progresses. Furthermore, it’s also a great place to host a blog that can cover dental hygiene tips that people can use to take extra good care of their teeth right now. Information can help your audience feel like they’re still getting value from their practice, which makes them more likely to return when things calm down a little.
Be sure to stay in touch
One of the best things about running a dental practice is that you know you’re providing a service that people are always going to need. The only challenge is making sure that they come back to you. With a good dentist marketing strategy, making good use of advertising, and your social media reach, you can stay in touch with your patients. You can spread valuable information, keep them informed about the services that you offer, and address their concerns specifically. This way, you keep that all-important dentist to patient connection strong before opening your doors again.
Consider online consultations
Although it’s somewhat less suited to dentistry than to other health care sectors, there may be some benefit to consider online consultations for your practice. Video consultations are a very easy way to communicate with patients without the risk of being physically present enough to catch or transmit any illnesses. They are primarily best for those patients who might be suffering tooth pain. You can take a closer look at the issue and diagnose some of the issues that might be causing pain. There are some limitations to how much you can do by video consultation, but there might be some patients you can help out directly, still.
It’s important that you’re able to keep your dentistry afloat and in the minds of your patients even if they can’t come around for their regular appointments. This way, you make it a lot easier to get back to running as normal when the restrictions ease.