The Status of The Email Economy

For years, the media has deemed emailing a thing of the past, or that “email is dead.” Yet, 126.7 trillion emails will be sent every year by 2022, and 58% of people check their email first thing in morning – even before browsing social media, news sites, or making a Google search about what’s on their mind. So what’s the verdict? Is electronic mail really dead?

Of course not. It’s just changing.

In our current climate, only 3 companies handle 82% of all email access: Apple Mail, Google “Gmail,”, and Microsoft Outlook. With regard to use, GenZ spends more time online than any other generation. 58% use their email several times a day, 23% check their email once per day, and so on. 

With such high use of email, why don’t businesses respond quickly? 1 in 3 GenX and Boomers expect a response in less than a hour, but most companies take at 42-hours to respond to consumer inquiries.

What happens when businesses don’t respond quickly? Find out by reading more about the email economy below.

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Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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