43 million Americans eat plant-based alternatives on a regular basis, making it seem as if more than just 5% of Americans follow a plant-based diet. So where did the popular plant-based diet come from, and what exactly is it?
The diet fad was sparked by America’s strive to improve its health. In the past decade, 75% of Americans have changed their diet to be healthier, and 1 in 4 Americans seek health benefits from their food. The #1 benefit Americans are looking for is weight loss.
Today, nearly 1 in 3 eat plant-based protein daily; however, 86% of Americans who regularly eat plant-based protein don’t identify as vegetarian or vegan. A plant-based diet means eating minimally processed whole foods, maximizing your fruit & vegetable intake, and eliminating or limiting meat, eggs, and dairy. Even if you are only a part-time vegan, there are part-time vegan benefits in doing so.
Unbeknownst to many, a whole-food, plant-based diet may reduce inflammation factors associated with cancer and heart disease. Find more information on the benefits of eating plant-based below.

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