Social media is one incredible tool that many businesses would be missing out on if they didn’t use it when it comes to running a company. There are many ways that business and start-ups can take advantage of social media. Here are a few tips to use social media for your business.
Choose The Right Platforms
There are lots of social media platforms available to choose from and knowing which one works for your business is going to be beneficial and to ensure you're not wasting your time, resources and finances on a social media site that isn't working for what your company needs. If your business is more visual, then Instagram and Pinterest are both image-based sites. Twitter and Facebook are for more long-form and narrative content. Once you've found the right platform, you can then work more on creating the content that will attract more traffic and hopefully boost your profile as a business.
Encourage Engagement With Customers
Engaging with your customers is essential and a necessity if you want to keep them as paying customers. Use social media as communication between you and the customer. As your relationship builds with your audience, they’ll be more likely to talk about your business to friends and to tweet and retweet content that you put out. The more of your followers that do this, the more free advertising you're receiving.
Use Video Content
One of the most popular forms of content right now is video. Video is engaging and it's becoming more popular because so much of it is available and is easy to watch. Create content that is short and is going to keep your viewers engaged, even if that video is five minutes long. As humans online, we don't have much engagement with something for too long before moving onto to something else.
Focus On Customer Complaints Immediately
Customer complaints are likely to be fairly frequent. No company is going to have all of their customers happy at once and so it's good practice to continue building on your customer complaints through the social media platforms. A lot of customers nowadays anyway are using social media to complain. It's good to show to other customers that you are picking up these complaints pretty quickly.
Promote But Don’t Over Promote
A promotion like Bentham Science does with their social media is good but you don't want to do too much promoting that you're annoying all of your followers and those who haven't even started following yet. Try to get that important content out there when required but don't start spamming too much at once. Control how many tweets or posts you're putting out each day and that you're filtering that advertising and promoting content with natural, unscripted content.
Don't underestimate how beneficial and important social media can be to your business. With so many of us how online, your business could be missing out on valuable exposure and the opportunities that come with it. So get online with your business now!