How Pets Can Power Up Your Business

In the U.S., more than 2 in 3 households have a pet; that means nearly 393 million pets nationwide. So many companies have made people products for pets to make customers feel more positive, trusting, and loyal. Casper noticed that customers’ dogs really loved their new mattresses, so they adapted their design into a dog bed.

Many stores are also pet-friendly and others even have extra items on the menu specifically for customers’ pets. Bass Pro Shops celebrates “Dog Days” each spring with free pet portraits, grooming demos, and more. Starbucks has the puppuccino, a small cup filled with whipped cream. Welcoming pets can show that you value their pets as much as their owners do and could unlock a new contingent of loyal customers.

People are willing to spend a lot on their pets. In 2018, Americans spent $72 billion on their pets; that’s $1,300 per pet parent. People are also willing to sacrifice eating out, taking a vacation, and even saving for retirement for our pets.

Find out more about making your business pet-friendly and its benefits here.

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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