How Pets Can Power Up Your Business

14 / 100

In the U.S., more than 2 in 3 households have a pet; that means nearly 393 million pets nationwide. So many companies have made people products for pets to make customers feel more positive, trusting, and loyal. Casper noticed that customers’ dogs really loved their new mattresses, so they adapted their design into a dog bed.

Many stores are also pet-friendly and others even have extra items on the menu specifically for customers’ pets. Bass Pro Shops celebrates “Dog Days” each spring with free pet portraits, grooming demos, and more. Starbucks has the puppuccino, a small cup filled with whipped cream. Welcoming pets can show that you value their pets as much as their owners do and could unlock a new contingent of loyal customers.

People are willing to spend a lot on their pets. In 2018, Americans spent $72 billion on their pets; that’s $1,300 per pet parent. People are also willing to sacrifice eating out, taking a vacation, and even saving for retirement for our pets.

Find out more about making your business pet-friendly and its benefits here.

How Pets Can Power Up Your Business 1
How Pets Can Power Up Your Business 4
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

More from author

Leave a Reply!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Celebrate the 2020 NBA Champions with LEBRON23

How Pets Can Power Up Your Business 6

Related posts



Latest posts

Why Digital Nomads Need a Quality Pair of Glasses

These days, more and more people work in front of a computer. Whether you’re a student, digital professional, or someone who loves...

The Best Resources For Coding

Each year there is a computer science week where they focus on coding and computational thinking, and one can get involved. Apart...

8 Safe home remedies to treat hiccups in children

Has your kid ever experience hiccups? Yes! Hiccups are caused due to repetitive diaphragmatic spams and children sometimes feel embarrassed due to...

What I'm Currently Reading

Who Moved My Cheese?
The One Minute Manager
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
The FabYOUList: List It, Live It, Love Your Life

James Hicks's favorite books »

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!