Make Your Business Website More Successful With These Design Tips

You may be suffering from a stagnant business website design, but you don’t have to suffer much longer.  If your business website seems to be lacking the interest of visitors, there are plenty of ways to begin developing a more attractive station.  

Take some time out of your busy day to learn a bit about boosting the success of your business website.  Here is a brief look at some of the most effective ways to design more effectively, and draw more traffic to your business website today.  

Optimize your design for mobile

Smartphones, tablets, and other mobile devices are more common on today’s internet than ever before.  Your business website must account for such a large mobile population by optimizing its design to display and function properly on the smaller screen of today’s mobile devices.  

Adding media queries is a great first step towards full mobile optimization.  Your business website design will automatically detect and adjust to the size of the screen currently viewing your digital content when you add media queries to your coding.  

Integrate the concepts of SEO

Search engine optimization is a collection of concepts related to web design that will teach you how to design more impactful digital content.  The aim of SEO is to make your business website more attractive to Google’s search algorithm and provide more targeted content for viewers along the way.  

Keyword usage is an important part of good SEO.  Take a look at this legal website. The designer made sure to use the words, “legal malpractice,” several times on this page, so Google’s search algorithm would easily hit on the topic of the website.  

Use social media to boost visibility

Social media is a powerful tool for building awareness of your business website and building your brand.  In addition to building your own business profile on the most popular social media platforms, you should make a point to integrate social media into your business website design.  

Add social media sharing icons in strategic spots all over your page’s display.  Give passing visitors the ability to share interesting elements on a whim through the addition of a few extremely recognizable little buttons.  

Build an engaging business blog

A business blog is a great way to add content to your website, but it’s also a great way to stir up some new traffic on your site.  Create an engaging collection of posts which highlight industry-specific information.  

Do a thorough media mixup

Within the design of your website, and especially within your blog posts, you should use several different types of media to further engage viewers.  Mix text with images, videos, and social media blurbs to provide a more interesting experience for web users.

Anna Johansson
Anna is a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn't writing, she is outside on her bike and comtemplating her eventual trip to graduate school.

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