Road trips aren’t just for fun with friends, they are a brilliant way to see more of the country, make new friends and acquaintances and market a new business. Though we all tend to focus on digital marketing these days, there is something to be said for taking a business directly to the people.
You don’t need to worry about crashing an 18-wheeler into small towns along the way – just get yourself an easy-to-handle van and you have all you need to take your business to new places. Now all you need to do is figure out your budget, work out a route and hit the road!
What is Your Budget?
Your budget is the first problem to tackle because you need to make sure that it is worth you going on the road and you aren’t going to cause financial issues later on. A road trip doesn’t have to cost the Earth but there are some unavoidable costs you will have to figure out.
Fuel is obviously the most important thing for getting you about so calculating how much gas you will need is crucial at the outset. You should also add a bit of leeway here just in case you decide to deviate or you are forced to take another route.
You will also need to think about where you are going to stay. It’s not likely that you will have room to sleep in your van and, to be honest, if you want to feel fresh and ready for a day being a brand ambassador, a motel, hotel or guesthouse will be much more comfortable.
Other costs to consider are staff wages (if you are taking members of staff with you), food and drink allowances and any other bills you are likely to rack up doing trade shows or getting a spot on a market.
What is the Best Route?
Finding the right tradeshows is usually a case of figuring out where your competitors will be and rocking up. However, you should also think about complementary industries and consider going to these shows too. In other words, go where your target audience will be.
When it comes to the best route, you will need to do a bit of careful planning. Google maps is great for planning multiple journeys but you also need to think about where you need to be on which day. Remember, you should always leave plenty of time for getting between locations – you don’t want to be rushing or driving dangerously!
Hit the Road!
Now you have your plan, it’s time to get going. Make sure that your branding is all over your van, including your website address so people can find you. Treat your van like a successful physical store and take a good variety of your products so that you are ready to sell and demo on the road too.
Taking marketing materials like cards offering deals or freebies is a good way to ensure that the people you speak to in person visit your business online. After all, this is what this exercise is all about!
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