Have you ever been in a situation where you ran out of ideas for your next blog post? Don’t worry; you are not alone. Writer’s block is very real for most bloggers. Choosing a web host and building a site is one thing, while creating content consistently is another thing altogether. However, the good news is that there are several strategies you could use to keep blog post ideas flowing:
1. Listen to your audience
Your readers are always talking about different challenges and problems they are facing. Such questions and opinions are shared via social media pages, online communities, blog post comments and even offline platforms. While listening to what people are saying, think of some topic ideas that will solve their problems. Writing timely and helpful blog posts will help build strong relationships with your audience and keep them coming back for more.
2. Borrow ideas from others
When it comes to blogging, there is no need to reinvent the wheel. You can simply look at what is working for other blogs and borrow the same ideas. Tools such as BuzzSumo can come in very handy for this. For example, if you are interested in content/digital marketing, you could enter relevance.com into BuzzSumo and you’ll see the most popular posts appearing on the blog:
You can then use the same topic ideas to come up with your own unique content.
3. Read a lot
“If you want to be a writer, you must do two things above all others; read a lot and write a lot” – Stephen King. Reading widely and consistently will activate your brain and keep blog post ideas flowing. Subscribe to several inspiring blogs and download some eBooks. However, don’t limit yourself to your industry or area of interest. Reading on unrelated topics will expand your thinking and inspire you in ways you could not imagine.
4. Repurpose existing content
People love to consume content differently. While some may be comfortable reading long-form texts, some prefer short and concise content. Similarly, some people would rather read written content than listen to audios. Therefore, if you’ve written an eBook previously, you could break it down into a series of blog posts. Audio and video content can also be repurposed into blog content.
5. Update and republish old posts
With the rapidly changing developments in the world, the post that you wrote several months or years ago could have become outdated. Go back to your old posts and check if there is an article that needs to be reconstructed. Take time to update the content and republish it as a new blog post. Alternatively, you could write a completely new blog posts that address the same topics from a different angle.
6. Leverage Google autosuggest results
When you begin typing a query in Google, you will see several suggested phrases that people are already searching for. For example, typing in ‘webinar tips’ generates the following autosuggestions:
You could use some of these suggestions as topics for your next blog post.
Tools such as Answer the Public could also come in very handy for generating content ideas based on keywords.
7. Share your experiences
Blogging does not have to be boring and impersonal. You can blog about anything – as long as it is useful, unique and interesting. Have you attended a conference or seminar lately? Share some of the lesson learnt. Are you an avid sports fan? Write about a recent game that you watched and share relevant insights. Ever failed in business or relationships? Let your readers learn from your mistakes. Your audience will benefit more from your personal experiences than just generalized content.