What Your Logo Color Is Really Saying [Infographic]

Have you ever looked at a logo and wondered how they chose the color? There’s a lot of psychology that goes into branding, right down to what colors they use. This is especially true of Unicorn companies- companies with a valuation of over $1 billion.

Snapchat is one of the top 10 companies with the highest valuations. Its yellow logo is meant to be cheerful and warm. Xiaomi and Didi Kuaidi are also in the top ten, and their orange logos can elicit feelings of excitement and enthusiasm. SpaceX and Flipkart both have blue logos, which can elicit feelings of calmness and serenity.

It’s also important to make sure you’re not sending the wrong message with your branding colors. While black is associated with slimming, it’s also associated with evil, death, and mourning. Proceed with caution. Learn more about the psychology of color in Unicorn companies from this infographic! Is your logo sending the right message?


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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