Why You Shouldn’t Count Out Snail Mail [Infographic]

Opening the mailbox and seeing it full of something, anything, is still an exciting feeling for most people. Yet direct mail may seem like an old fashioned way to engage consumers compared to email-based digital marketing. The stigma against the established marketing tool shouldn’t extend to its effectiveness.

Direct mail enjoys a much higher response rate than digital marketing, around 10-20 percent. And consumers also prefer paper and ink when it comes to missives from banks and local businesses. Both neither tactic alone is the best tactic for companies looking to a high return on investment. Research shows companies employing both in an omnichannel marketing strategy engage consumers to spend 25% more than those without both tools. Learn more about the role direct mail can have on your company’s ability to reach consumers in the infographic below.

Do you employ direct mail for your business? Do you think it’s time to start?


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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