I’m loving this latest campaign from Under Armour. Per their website…
Under Armour is starting a new conversation with women. One that celebrates the WILL to find inner strength and to follow no one. In partnership with MapMyFitness, Under Armour has launched a digital community where you can connect with other individuals, including our Women of WILL. You will also be able to participate in the first global fitness platform where women all over the world can support and spotlight each other for living their lives on their own terms.
There’s no better way to kick off this conversation than with an introspective look at Misty Copeland and her improbable, yet compelling story.