Data makes the world go round, especially in the marketing business. Yet 50% of marketers agree that data is one of the most underutilized assets. Valuable pieces of information are going to waste by being completely ignored.
Marketers are trying harder than ever to gather data, but what to do with it once they have it is the tricky part. About 80% of customer data goes unused resulting in immature enterprise data “value chains.” Data is only as useful as the people analyzing it; investing in a good analytics team can give a company the information they really need and result in getting ahead. Analytics teams develop the hypothesis for effective marketing and are also responsible for learning and testing new approaches.
The goal of every marketer needs to be a unified customer experience that doesn’t require difficult integration and customization. Take a look at this infographic for more on the marketing trends of 2014 to keep an eye out for. Tell us what you think about it in the comments, and don’t forget to share it with your friends.