Does BMW Really Take on Tesla with Its Luxury Electric Car i3?

Up till now, everyone in the car industry was inquisitive about Tesla just because of its fame and popularity. This was because Tesla had covered almost half of the auto market and was publicly famous among everyone. But now, things are going to change and the change in people’s perception is due to an astonishing introduction of a marvelous vehicle, BMW i3 electric car. This car has taken customers’ value so high that people forgot about all other available automobiles. The vehicle, which is expected to be launched in 2014, will be a strong competitor of Tesla Model S.

Tesla VS. BMW

Tesla has a very strong history because it was initially launched right after World War II. Musk, co-founder and CEO of Tesla has got superb track record as a famous entrepreneur and has facilitated the customers with a perfect Tesla products in terms of design, artwork, manufacturing, engineering, and other major domains.

BMW, on the other hand, is a strong producer of luxury cars and is known as the best manufacturer, especially when it comes to success, growth, efficiency, reliability, flexibility, and quality factors. No doubt, it is a completely new introduction to the people, but it took effort of more than a decade just to ensure its quality.

When we look at historical background, BMW has earned lot of achievements and advanced well as compared to Tesla, whereas Tesla’s market is almost descending.


The major thing, which people usually consider, are price and quality. People need quality at the most cost-effective rates. Tesla is spending $21000 in average on its vechiles, but providing them at the starting price of approx. $72000. This takes Tesla almost equal to Jaguar, Bentley, etc.
BMW is an extremely beautiful car, but its two front doors and two rear half doors give customers an initial look resembling Isetta of 1950s. BMW will be having a price range of 40000 in its i3 model up to maximum of 43000, but still this will not have an impact on cars’ designs or users’ demand. Therefore, in terms of vehicles’ price and quality, Tesla is superior to BMW.


Now, we will compare the ranges of both cars. How many miles a car can move on a single charge? Tesla says that its Model S can go for 300 miles on a beefy battery, but experiments disappointed examiners because just after 121 miles, reading showed them 251 miles.

BMW promises to provide range of 93 miles on a single charge with a range extender, which will take it up to 186 miles. However, we still have to see it till car actually comes on the road. Hence, one has to wait till 2014 or more to be sure about this fact.

Final Words

Both of these vehicles have used almost the same technology. The difference lies only in the performance and cost. Tesla Model S is an Ultimate EV Driving Machine and on the other hand, it would be interesting to see a premium luxury car manufacturing company, BMW, to market a vehicle of any kind that does not truly match their own brand.

Walter Zeiss is a journalist and publicist for, an innovative insurance quoting marketplace. Kanetix in Calgary offers great advice on car insurance and ways to stay safe. You can connect with Walter Zeiss on Google+.

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