Is Brand Loyalty a Thing of the Past? [Infographic]

A changing economy and advances in technology have made modern consumers more cost conscious than ever. The ability to price check a store against their competitors instantly using smartphones means that retailers must adjust their strategies in order to remain relevant.

Contrary to retail industry perception, 80% of shoppers say that they would be willing to switch brands or stores because of a promotion, according to a recent study. A similar percentage of customers have left stores without buying anything in the past twelve months.

One way to adapt to the modern environment is to focus on influencing unplanned purchases. Shoppers say that promotions account for 83% of unplanned purchases and that 65% of unplanned purchases were made in store. 67% of shoppers also believe that they can find the best deals online.

To learn more about changing customer habits and how to adapt to the modern environment, check out this infographic from MarketTrack.

Study Finds Retailers Behind on Shopper Buying Habits
© Market Track

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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