The Wolverine

Just in case you needed more of a compelling reason to go see The Wolverine – here’s some behind-the-scenes footage showing the collaboration between the film itself, Audio, Ducati and Canon.

That’s some heavy hitters there – you GOTTA get in line for this one!

Background…

Audi USA, joining forces with 20th Century Fox, today announced the release of original content high-speed light painting inspired by The Wolverine and starring the Audi 2014 R8 V10 Spyder and the Ducati Diavel Cromo motorcycle to promote the film, in theaters nationwide this Friday.

The pieces, captured by a Canon EOS C300 digital camera at the Tango Row air strip at San Bernadino International Airport in California, promote the integration of the Audi brand in a uniquely artistic manner. The content uses long exposures of the iconic headlights and tail lights of the vehicles to create a “light painting” of Wolverine’s Adamantium claws, using a combination of live action and computer-generated imagery.

The campaign was inspired by Audi’s role in the movie and its joint activity with 20th Century Fox.

Woverine_Audi_ Poster_USA

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James Hickshttp://about.me/jameshicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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