Why Every Company Should Have a Blog to Improve SEO

When it comes to entertainment, the blog is where you’re going to thrive. No matter how boring your niche might be (no offense), having a blog is a great way to educate while still having a sense of humor or a few cool images. If you really love what you do, you know that there are very interesting aspects to your business. The blog is the place to show your voice and educate your customers on the things that you love about your subject matter.

However, what some companies are still misunderstanding is that a blog isn’t just a great way to educate your audience and it isn’t just a great way to entertain your audience—it’s important for SEO reasons. If you want your website to appear at the top of a Google search engine results page (SERP), you’re going to need SEO. Let a blog help you.

Top Reasons Having a Blog Will Help Your SEO (Without Losing the “Fun” Factor)
Having a blog should be first about your audience and second about search engines. Once you have a good writer in place (whether that be you or someone you hire), you can begin practicing writing things that your audience enjoys. The next step is optimizing that piece of content for search engine bots so that it gets the visibility it deserves. You can learn more about how to optimize a piece of content here.

The question now, however, is the “why.” Why is having a blog going to help SEO? Can’t you just optimize the other pages that you have? Yes, you can, but a blog makes it easy for a few different reasons:

  • Easier Backlinks – People are going to be more likely to reference a blog post and link back to your site than if you only had content explaining subjects specific to your company. Blog posts are versatile and can be more general, so backlinks come easier (and are incredibly important for SEO).
  • Easier Internal Links – Internal links alert Google bots that your site is easier to navigate. It doesn’t always make sense to use internal links on conversion pages or on a page detailing a specific product, but it makes a lot of sense when writing something general in your blog.
  • Easier Keyword Usage – A blog allows you to really research keywords, see where there is a high search volume and not much competition, and then go for it. Because you can update a blog whenever you want, you can use these keywords to guide your next blog topic. This means that each time you publish a blog post, it can be something that searchers are looking for at that particular point in time.
  • Be Relevant – This is a little bit of an overlap to the last point. You can make blog posts as relevant to your audience as possible. Not only can you use keyword information, but you can ask your audience and see what others in the industry are discussing.

In the end, managing a blog is going to be worth your time. It might seem daunting at first, but once you get a rhythm going and have guest contributors wanting to help our your site, you’ll find that managing a blog is actually fun. A blog will help draw people into your site and hopefully have them clicking around for more information.

Has having a blog helped your SEO? What do you think are some of the reasons you saw positive results? Let us know your story and your thoughts in the comments below.

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for Highervisibility, a nationally recognized SEO consulting firm that offers national and local SEO services to a wide range of companies across the country. Visit their website to learn more.

Photo Credit: techiemania.com

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