Any company that is web based is concerned with data. How much data, where it’s coming from, where it’s going, and how to store it properly. When a company starts to store up too much data, they run the risk of sacrificing security and are faced with privacy problems. Not to mention the question of expanding resources to store all of that data. Understanding data storage, and the data itself, will help a business collect the data they need and keep it protected.
There are many ways that companies acquire data, especially data about their customers. Analytic tools offer information about viewers, where they are in the world,what they viewed and when. Information like that helps content producers know what to publish, when they should post it, and who they should target the content to. Companies also typically have data stored about their employees. Collecting all of that data usually isn’t a challenge, it’s knowing what to keep and where to keep it that’s the problem.
Not all Data is the Same
Many businesses find themselves taking in a lot of data. Information about customers and potential customers helps the company understand its demographic. That information certainly comes in handy when trying to piece together the company’s target audience, which is necessary in forming effective marketing strategies. Similar information is taken in about business partners, rivals, and other leaders in the industry.
Having all of that data can eventually cause problems, though. Storing it is of course a concern. Companies also need to be careful not to cross the boundaries into invading their customer’s privacy. When a business starts to take in more and more data, it’s important that they take a step back and make a plan to keep up with the information they are connecting.
Protecting a Company’s Data
In order to avoid foreseeable problems, here are some tips for companies that don’t know what to do with the data they have and plan to take in:
Update Storage Capabilities: In order to store data securely, a company should have a data warehouse that can meet its needs. Keeping data in a safe, archival format helps ensure nothing is lost or leaked.
Clear Out Everything Not Being Used: Purge the system regularly. Old contact information that is clearly outdated (like email addresses that never get a response or pingback as nonexistent, for example). There’s no use in holding onto information that isn’t useful anymore. Clear things out and make room for new data.
Rethink What Data is Coming In: When a company notices that they are overflowing with data, it might be time to examine just what information is being collected. Cut off the extraneous data at the source and stop collecting information that isn’t needed.