Standard Web Retargeting vs. Facebook Exchange [Infographic]

One of the current most popular ad strategies on the web is what is known as retargeted advertising. Retargeting allows your ads to basically “follow” users as they browse the internet, bringing them back to your page and, more importantly, keeping your brand in front of their eyes and in their minds. Web-based advertising platform Adroll integrates with all major ad exchanges, including Google, Microsoft, Yahoo!, AOL, appnexus and, as of 2012, social media goliath Facebook.

This infographic provides data comparing standard ad retargeting through Google, Microsoft, Yahoo!, AOL, appnexus, with ad retargeting via Facebook Exchange. Not surprisingly, standard retargeting differs from Facebook in a number of ways, from the types of media possible to the size of the advertisements themselves. It also details performance statistics of the two methods, including CPM, CPC, CTR and cost / unique. So which is the better strategy? Check out the infographic to find out!

Adroll

NowSourcinghttp://nowsourcing.com
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

More from author

Leave a Reply!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related posts

Advertisment

Categories

Latest posts

6 Stylish Watches From The Hublot Classic Fusion Series To Add To Your Collection

Hublot was founded in 1980 and is a Swiss luxury watch company built by an Italian entrepreneur, Carlo Crocco. The Hublot brand...

Protecting Your Business At All Costs Must Be Priority Number 1

Your business and making sure that it is protected should always be your number one priority. There is no reason that you...

What are Some Ideal Add-on Choices for Kodi Sports?

You can see that people are more enthusiastic about live streaming of content than watching the conventional TV channels filled with...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!