Standard Web Retargeting vs. Facebook Exchange [Infographic]

One of the current most popular ad strategies on the web is what is known as retargeted advertising. Retargeting allows your ads to basically “follow” users as they browse the internet, bringing them back to your page and, more importantly, keeping your brand in front of their eyes and in their minds. Web-based advertising platform Adroll integrates with all major ad exchanges, including Google, Microsoft, Yahoo!, AOL, appnexus and, as of 2012, social media goliath Facebook.

This infographic provides data comparing standard ad retargeting through Google, Microsoft, Yahoo!, AOL, appnexus, with ad retargeting via Facebook Exchange. Not surprisingly, standard retargeting differs from Facebook in a number of ways, from the types of media possible to the size of the advertisements themselves. It also details performance statistics of the two methods, including CPM, CPC, CTR and cost / unique. So which is the better strategy? Check out the infographic to find out!


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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