How to Make Your Business Work Smarter, Not Harder

With the constant flux of the economy these days, it’s important for business owners to make their businesses as efficient as possible – and in every way possible. The risks of opening up a business or just keeping one running in today’s climate are not to be underestimated, and it’s perfectly reasonable to look at ways to increase production and drive exposure.

Value employees

This might sound simple, but it’s a great way to increase production. When companies take great care of their employees, the employees work harder for the company. Workers are the bread and butter of any business, and they need to be valued. Whether it’s a start-up with only a few employees or a Fortune 500 company, remember to take care of all of the employees along the way.

Get the business’ IQ Tested

It might sound odd, but there are entire companies dedicated to evaluating businesses and finding out their strengths and areas for them to improve. Looking at websites like and seeing if it is feasible to have the business “tested” is a great way to maximize potential. They essentially analyze all aspects of the business and find ways where the business can streamline and work better. It’s important to know that companies like these work with the vision of the company – they’re not coming in to stage a coup.

Make social media work

Social media is an important aspect of any business these days. But social media isn’t just a popularity contest – it has to serve some sort of purpose. Social media can be a great platform for customer feedback, or for advertising, or to distribute coupons. It’s important to have social media, and to make sure that all of the social media accounts (Facebook, Twitter, etc) link up and project the same messages.

Be Seen

Even for small businesses, it’s important to get involved in the local community. Remember, a lot of business happens outside of the cubicle, and it’s important to get the company’s name out. It can be something as simple as walking in a charity 5k run or donating to a cause that aligns with the company’s values and mission statements. This kind of exposure is absolutely priceless, and it puts a positive image in the mind of potential consumers or clients. And remember those employees I was talking about? The ones we are taking excellent care of? Getting them involved in something like a 5k walk/run is a great way to foster relationships, help them work together and support each other, see the bosses outside of the office, and do something positive for their overall health as well.

How to Make Your Business Work Smarter, Not Harder 2
Drew Hendricks
Drew Hendricks is a tech, social media and environmental addict. He's written for many major publishers such as National Geographic and Technorati.

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