The Evolution of Video Marketing

Nowadays nearly every business and every individual has a Facebook account, a Twitter, a Youtube channel, and a number of other social media profiles. It’s hard to find an aspect of life that doesn’t now have a digital component– wifi networks blanket the globe and just about everyone has a smartphone, tablet, or laptop at their disposal. The outlet for entertainment, news, communication, education, advertising, and more has become the internet.

Bigger and Better Changes in Marketing

Possibly the greatest benefit of the internet is its immediacy. Anyone can find an audience and get feedback in no time. It’s easy to get content out into the world and to track who’s viewing what, when, and where. New mediums for content, especially for advertising and promotion, have been able to be explored and old mediums have become more accessible. Creating promotional videos used to be a difficult task. Now equipment and editing software is cheap and relatively easy to use.

Article video marketing is now a common tool used by businesses to draw attention to their products and create brand awareness. Getting exposure with short 2-5 minute videos can increase sales and get people talking about a business.

There are a lot of reasons to start a video marketing strategy, and here are just a few:

  • Videos get a better response from an audience. They are more engaged and emotionally invested with a video than just a body of text or an image.
  • A video can make a company appear to be more human. Customers will relate to a person talking to them about a brand rather than just the brand logo.
  • It is easy to track how many views a video gets. Most video sharing websites include an analytics feature which includes how many views, when, and where. This information comes in handy for future videos by giving a business a better idea of who their audience is and who they should be marketing their brand to.

Get the Most Out of Video Marketing

Starting a video marketing campaign can be a challenge without direction. With companies like http://www.broadcast2world.com, no one has to go about making promotional videos alone. The first step to creating a successful video is to think of a concept for a video with a specific message and call to action. A script and storyboard will help give the idea structure and make filming or animating the video easier. Then, by using the right editing program and including appropriate music, all of the pieces can come together to create an interesting short video that is concise and will engage the viewer.

Once a video is made, it can be uploaded to a video sharing site like Youtube or Vimeo. Once it’s online, the video should be shared on all of the social media sites– Facebook, Twitter, Google+, Pinterest, etc.– and posted on the company’s website, their newsletter, and any other relative places online. Without promotion, there’s no guarantee that the video will get the views it deserves or encourage people to leave a comment or share it with their corner of the internet.

Drew Hendrickshttp://p0g.com
Drew Hendricks is a tech, social media and environmental addict. He's written for many major publishers such as National Geographic and Technorati.

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